about page

ayy, i'm happy you are here!

In the spirit of brevity and reducing textual overload - here is a canvas that says a lot about my professional self!

Yes, you can drag elements around :)

Siddharth

While she was required to build upon a design system already in place, she showed excellent skills to not only adapt to the existing guidelines but also was able to build on them to create valuable additions.

PM @ Economist Group

Kroger Readout

Working with the City of Dearborn

Field Research @ STEP

Poster Presentation @ SI Expo

Graduated from the University of Michigan!

Winners @ Natick MW Hackathon

Most Innovative Product @ UMSI

Research Assistant @ UM

Teaching Assistant @ UM

knows all ux buzzwords wow

Superpowers

Arpit Mathur

Bhavika is a quick learner, and was able to quickly grasp complex and niche customer workflows, which gave her a head start in her design process, leaving plenty time for multiple design iterations.

UX @ Mathworks

Mark Wolfe

She was a pleasure to deal with and delivered their valuable findings in a professional and consistent manner. Many members of our internal team attended the readout and are working on plans to implement their ideas.

UX @ Kroger

Visual Design

research but alsooo

design, dev & motion

Superpowers

ayy, i'm happy you are here!

In the spirit of brevity and reducing textual overload - here is a canvas that says a lot about my professional self!

Yes, you can drag elements around :)

Siddharth

PM @ Economist Group

Kroger Readout

Working with the City of Dearborn

Field Research @ STEP

Poster Presentation @ SI Expo

Graduated from the University of Michigan!

Winners @ Natick MW Hackathon

Most Innovative Product @ UMSI

Research Assistant @ UM

Teaching Assistant @ UM

knows all ux buzzwords wow

Superpowers

Arpit Mathur

Bhavika is a quick learner, and was able to quickly grasp complex and niche customer workflows, which gave her a head start in her design process, leaving plenty time for multiple design iterations.

UX @ Mathworks

Mark Wolfe

UX @ Kroger

Visual Design

research but alsooo

design, dev & motion

Superpowers

ayy, i'm happy you are here!

In the spirit of brevity and reducing textual overload - here is a canvas that says a lot about my professional self!

Yes, you can drag elements around :)

Siddharth

PM @ Economist Group

Kroger Readout

Working with the City of Dearborn

Field Research @ STEP

Poster Presentation @ SI Expo

Graduated from the University of Michigan!

Winners @ Natick MW Hackathon

Most Innovative Product @ UMSI

Research Assistant @ UM

Teaching Assistant @ UM

knows all ux buzzwords wow

Superpowers

Arpit Mathur

Bhavika is a quick learner, and was able to quickly grasp complex and niche customer workflows, which gave her a head start in her design process, leaving plenty time for multiple design iterations.

UX @ Mathworks

Mark Wolfe

UX @ Kroger

Visual Design

research but alsooo

design, dev & motion

Superpowers

if i were to define myself in corporate speak, then i'm a data-driven ux designer

my design pillars

Design with intention.

UX is complex, it's easy to get lost and try to do everything at once. Scoping the project, having definitive end goals (not solutions haha) is important.

Speak the language of the stakeholder.

UX as a discipline will cease to exist if we don't get buy-in from the people involved. Being evidence driven and balancing user and business goals is the way to go.

Ethics are cool.

Don't build traps into your products. Be open and transparent to your users - show hidden prices and think about their digital well-being.

Improvise and iterate.

Processes are not set in stone. Make the best out of the available resources, use the methods you have learned at appropriate occasions (not always in the same order!).

if i were to define myself in corporate speak, then i'm a data-driven ux designer

my design pillars

Design with intention.

UX is complex, it's easy to get lost and try to do everything at once. Scoping the project, having definitive end goals (not solutions haha) is important.

Speak the language of the stakeholder.

UX as a discipline will cease to exist if we don't get buy-in from the people involved. Being evidence driven and balancing user and business goals is the way to go.

Ethics are cool.

Don't build traps into your products. Be open and transparent to your users - show hidden prices and think about their digital well-being.

Improvise and iterate.

Processes are not set in stone. Make the best out of the available resources, use the methods you have learned at appropriate occasions (not always in the same order!).

if i were to define myself in corporate speak, then i'm a data-driven ux designer

my design pillars

Design with intention.

UX is complex, it's easy to get lost and try to do everything at once. Scoping the project, having definitive end goals (not solutions haha) is important.

Speak the language of the stakeholder.

UX as a discipline will cease to exist if we don't get buy-in from the people involved. Being evidence driven and balancing user and business goals is the way to go.

Ethics are cool.

Don't build traps into your products. Be open and transparent to your users - show hidden prices and think about their digital well-being.

Improvise and iterate.

Processes are not set in stone. Make the best out of the available resources, use the methods you have learned at appropriate occasions (not always in the same order!).